"The highest proof of virtue is to possess boundless power without abusing it."

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Rob

line Rob

High overlord and master of the cheese Rob guides the Hillary Step with a deft hand and a tazer.

Some say he actually climbed the big E, found God – the Great Whey – and felt such visceral desire to sell beer and cheese in the same room it made him whoop with glee. Some say this didn’t happen. Others say nothing… Did this paramount experience inspire the choice of name for his urban boozer? It will always be a mystery – oooo.